Word on the Street — March 29th thru April 2nd

Trade Show Blog

Word on the Street by Kevin Carty

It’s Evolution Baby!

Not only is it a great song 🙂 . . . but it’s a living philosophy at Classic. As a company, if you fail to evolve or fail to take chances then you stop giving people a reason to turn to you for solutions.

For example, we have reinvented our very first hybrid exhibits — the VK-1001, VK-1002, etc. You can see the first wave in Design Monday this week. We’ve made three significant changes. Two are construction related and one is graphics. And, for those of you who are wondering, the price includes ALL the graphics: dye-sub and direct print alike. As well as all the monitor mounts.

But back to the changes:

Segue Hybrid Trade Show Displays

Segue Hybrid Trade Show Displays

Change #1: We have re-engineered the uprights. Gone is the Q 914, a larger square profile, and in is the S 44, a smaller but still structurally solid upright. The smaller profile means less weight and a kit that can (and should) be packed in portable roto-molded cases with wheels.

Change #2: Like the Perfect 10, Magellan, and Sacagawea, the new kits are primarily “knob assembly.” That means less assembly time and much happier customers and much sadder show contractors. I want to cry for them but the tears just won’t come.

Change #3: Silicone Edge Graphics (SEG). To our knowledge, these are the VERY FIRST SEG hybrid exhibit kits in the exhibit industry. Going forward, any hybrid kit, lightbox, or island primarily using SEG technology will go by the name Visionary Designs “Segue.”  I’m sure I don’t have to explain the name, but I can’t help myself. Seg for SEG and Segue for the seamless transition we’re seeing in trade show graphics. Anyone who attended EXHIBITOR saw the proliferation of SEG profiles and applications. Change is coming and it’s coming quickly. Fortunately for Classic and ClassicMODUL, we have over 10 SEG profiles and can bend many of them (unlike our competitors). However, if you want to use Velcro on these kits, just let us know. It’s an easy switch.

Oh yes, one more minor but aesthetically interesting change. We have modified several of the previous “flat” designs to a gentle curve. Looks nice! Adds a really dimension to the standard units.

Lastly . . . take a look at the new, sleeker designed base plates. Pretty nice huh?

To download a PDF showing many of the new SEG profiles, click on this link:  TSP Sheet.

I would love to hear your thoughts and feedback on the new look Segue VK kits. Send me an email or leave a comment.

Be well and Happy Easter

–Kevin Carty

https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a

Filter by Category

Filter by Year

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.

The (3) Types of Portable Trade Show Displays

No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.