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Posts Tagged ‘trends’

Promotional Product Trends in 2015

January 13th, 2015 3 COMMENTS

Promotional_4Tchotchke? Swag? Giveaway?

Cindi Cody, Guest Post
Xzibits, Inc.
www.xzibits.com

Look around your office. How many branded items do you have? I’d bet at least one or two or three . . . and you’re not alone. In 2013, advertisers spent more than $18 billion on promotional products. That’s $18,000,000,000 of swag. Wow!

At nearly half a cent per impression, promotional products are a proven, cost-effective way to market your company and increase your brand awareness. They have a lower cost per impression than nearly every other form of advertising. In addition, they have staying power. Most are kept over seven months. If you’re not using promotional items, here are some reasons you should be.

Promotional_3When Choosing a Promotional Product

Budget – You don’t have to spend a lot. My rule of thumb is to give them something they will be upset about if they lose it.
Imprint Area – Know the imprint area restrictions of the product. If you have a vertical logo more than likely it won’t imprint well on a pen.
Artwork – Always submit Vector art and convert fonts to outlines.
Proofs – Although you may be charged (usually less than $10) always ask for a proof.
Production Time – Build in at least 10 business days. If you have a rush order, there are several manufacturers that offer 24-48 hour production times.
Overages – Ask vendors to share their overage/under provision.

Trending in 2015

Technology

  • Power Banks, Stylus Pens, Cord Organizers, Bluetooth Speakers, Phone and Tablet Stands.

Health and Wellness

  • Hand Sanitizers, Pedometers, Fitness Watches, and Fingerprint ID Kits

Apparel

  • Laser-etched Polos, Packable Garments, Folk Patterns, and a lot of Marsala! (Pantone Color of the Year 2015)

Drinkware

  • Infusers, Mason Jars, Geometric Tumblers and Bright Colors

Check out the New Products Introduced at the 2015 ASI Show in Orlando

So… what branded product did you find on your desk? 😉

Have questions about promotional products? Give me a call.

–Cindi Cody

100 Things to Watch in 2013 (JTW Intelligence)

December 27th, 2012 COMMENTS

Annual Forecast of Trends

JTW Intelligence released their eighth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the near future. According to JTW:

“New technology continues to take center stage. Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives and how customer are responding to its pull. We also put  spotlight on health with two separate trends examining the rising awareness around the impact of stress and happiness on our overall well-being and how businesses are addressing it.”

To view the full slideshow, click on the navigation buttons.


To view in SlideShare, click here. To view the Executive Summary, click here.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

100 Things to Watch in 2011

January 4th, 2011 COMMENTS
Global Trends 2011

2011 Global Trends

At the start of every New Year, the experts roll out their “trends” for the coming year. This one from JWT (J Walter Thompson) takes a global perspective on technology, media, consumerism, and social trends in alphabetical order. You may not agree with every one or even recognize others, but frankly, that’s half the fun. Enjoy!

To view the presentation in full screen mode (recommended), click on “Menu” and “View Fullscreen.” Or view the presentation on SlideShare.