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Book Download — Super Networking at Events and Tradeshows

April 23rd, 2014 COMMENTS

Super-Networking_lowresFair Warning — This is a brazen plug for a free book about trade shows and social media. And a darn good one too.

A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.

Anyone who follows Tim knows that he researches and blogs relentlessly about Social Media as an effective tool for trade shows and events. You can read his posts at www.tradeshowguyblog.com. He’s my dude whenever I have questions about this topic.

Now you can get your copy for FREE! It’s a click away without any PITA registering or email address harvesting.

Super Networking ebook (Direct PDF link)

Whether you are a beginner, a dabbler, or an expert, Tim’s book is an outstanding introduction to this must have skill set in today’s business climate. You don’t have to be an expert in Twitter, LinkedIn, Facebook, QR codes, etc. But you do need to understand the basics.

Sample Chapters:

  • Chapter 4:  Creating a Community
  • Chapter 7:  Eye on Video
  • Chapter 10:  Blogging — Your Home Base
  • Chapter 12:  (Almost) Everything Else

Tim is working on an expanded version, complete with fancy schmancy graphics and illustrations. That version will cost you, so don’t wait. Get the low rent version with all information but without the upscale, midtown price.

I would love to hear your thoughts. And Tim would welcome your comments on his blog. Enjoy!

http://bit.ly/1nniYxN

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Excellent Posts on www.tradeshowguyblog.com

April 5th, 2012 COMMENTS

Classic Exhibits at EXHIBITORSocial Media and Trade Show Marketing

Our friend Tim Patterson at www.tradeshowguyblog.com continues to amaze me. If you are fascinated about the intersection of Social Media and Trade Show Marketing, there’s no better source than his site. Here are some recent posts including one where he reviews his work with Classic Exhibits and EXHIBITOR 2012.

Case Study: Classic Exhibits and Social Media at EXHIBITOR 2012

“Starting three weeks before the show, we started posting short teaser videos. The videos slowly revealed the “Be Better” concept using a lighthearted investigative reporter approach.  Getting the inside scoop from Classic was the main theme.  They appeared on the Tradeshowmarketing YouTube channel, here on Tradeshowguy Blog, and on Classic Exhibits’ blog, Trade Show Tales. In addition, we posted these on Classic’s LinkedIn group and Facebook page. Almost immediately, traffic to Classic’s blog tripled.” [continue]

Social Networking and your Tradeshow

9 things I Learned from #EXHIBITOR and #ExpoWest

“Reflecting on the week I spent in Las Vegas and Anaheim in early March . . .

  1. People are learning how to use QR Codes. Finally.
  2. Video gets people’s attention. The various videos I posted on the YouTube Tradeshowmarketing channel got me recognized time and time again.
  3. NetworKing is king. By hanging out with people I knew, I kept meeting more people that I may work with in the future.” [continue]

Why Don’t Exhibitors Return?

“After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to overlook them, that’s not the case: I looked them up on the show app and couldn’t find them.

They had vanished. Why? I wondered.” [continue]

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.