- Booth etiquette refers to the conduct, presentation, and performance of your booth staff
- An exhibit is a public stage and you are the host—be gracious, be knowledgeable
- Set clear expectations and measurable goals for your exhibit staff and conduct training
- Use off hours effectively to help achieve your company’s exhibit marketing objectives
- Be discrete and professional. You never know who is watching, who is listening
You have worked hard to design the perfect exhibit and the most effective marketing materials, but your performance in the booth—how your staff greets and assists attendees—will determine whether your show is a success. Booth etiquette refers to the conduct, presentation, and performance of your booth staff. The following are commonsense booth etiquette tips.
Booth Etiquette Tips
Make no mistake about it, trade show attendees and your competition are monitoring your behavior. Your exhibit is a public stage, and you are the host. As such, you and your staff must behave with the warmth and graciousness expected of a host. These include:
- Humility
- Active Listening
- Genuineness
- Hospitality
- Graciousness and empathy
Your staff is nice but are they knowledgeable, personable, and presentable? As company representatives, your staff should also demonstrate the following professional characteristics: (more…)