Trade Show TalesBlog

Posts Tagged ‘survey’

Word on the Street — September 26th thru October 1st

October 3rd, 2010 COMMENTS
Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Survey Results and Responses — Part 2 of 2

Once again, thank you for participating in our recent survey. This week, I’d like to share some of the numbers from the survey in addition to answering many of your comments and questions.

Quantitative Data

“How would you rate the response time from Classic Exhibits (compared to competitors)?”

Much Faster 16.0%
Somewhat Faster 33.3%
Comparable 35.6%

“How would you rate the overall customer service from Classic Exhibits (compared to competitors)?”

Much Faster 13.7%
Somewhat Faster 43.6%
Comparable 34.4%

If we weren’t Classic, we would view these numbers as positive since you rated us 85% and 91% Faster or Comparable to our competitors. But given our history of consistently responding faster than our competitors, the 35% Comparable numbers are troubling. I’ll respond specifically to this a little later in the blog since we received a comment on this topic.

“How often do you visit the Classic Exhibits website?”

Several times a week 56.3%
Once a month 28.7%
Once a year 1.1%

These numbers are encouraging and gratifying since we’ve devoted considerable time, effort, and money to our website over the past five years. When you visit our website, you told us you use the following features most often:

  1. Exhibit Design Search
  2. Product Pages
  3. Rental Displays
  4. Trade Show Tales Blog
  5. Past 5 Days
  6. Exhibit Specials

On a follow up question, we asked, “Which features of Exhibit Design Search do you use? Check all that apply.” Again, in order, you said:

  1. Photos
  2. Filter and Sort
  3. Design Details
  4. Additional Images
  5. Email Designs
  6. My Gallery
  7. Product Videos (when available)

Finally, in the response to the question, “How would you rate Classic Exhibits on the following?”, you rated us Excellent or Above Average on these (with the corresponding percentage):

  • Ease of Purchase — 77%
  • Manufacturing Flexibility — 76%
  • Setup Instructions — 82%
  • Cases and Packaging — 85%
  • Product Quality — 86%
  • Exhibit Designs — 84%
  • Distributor Communication — 76%
  • Marketing — 82%

Comments and Responses from the Survey

Classic has long been the fastest at getting quotes, orders, and designs turned around as it relates to the industry as a whole. In the past few months this has slipped a little. Why?

Answer — Let me start off by saying that this is not something that we like to hear. However, it is also a reality, and it is by no means the fault of any one PM or Designer. Rather, it is quite simply due to market conditions. We (Classic) do not have as many people working in those departments as we did two years ago. And that is not an excuse, but from a transparency standpoint, we want to be honest with you.

Our PM’s and Designers are doing as many quotes and designs as always, but the orders are smaller than they were 24 months ago. Therefore, you have fewer people trying to do more. Having said that, we need to set more reasonable expectations on turnaround times. Over promising and under delivering is never a good thing. We realize that. And as a management team, we are addressing it.

Can your Design Team and Project Management Team communicate better at the “hand-off” stage? Meaning when a design is sent to Project Management for quoting?

Answer — While this was not an overriding theme in your survey responses, it was mentioned and deserves a response. Communication has been a consistent theme at Classic over the past four years, both internally and externally. Hearing that we are failing with some of our distributors is troublesome. Some of it may be a direct reflection of asking fewer people to do more. I know that occasionally causes people to cut corners to meet existing time expectations. However, when proper communication does not happen, it causes us to go back and forth more often which lengthens the turnaround time. I promise you that we are working on this, and we will get better.

Can you include Distributor News and Updates in Design Monday along with new designs?

Answer — Yes. And to some extent we already do. Several years ago, we discontinued our monthly newsletter because we felt we were inundating you with email broadcasts. Instead, we shifted those routine updates on products, services, and specials to periodic emails, Design Monday (via “Word on the Street”) and postings in the Trade Show Tales Blog. Please let us know if you would like us to resume the monthly newsletter. In the newsletter, we would be very happy to discuss Classic updates as well as information in your world — whether it is new hires, current projects that you wish to share, or other pertinent news as it relates to the industry within your local markets.

Classic needs to do a better job of Customer Appreciation and Acknowledgment.

Answer — Ouch! That really hurts. While I feel like we do a good job of this “on the fly,” for the most part, I do agree that we need to do this more publicly. And more often. Our management team will make this a focus moving forward. You are our lifeblood. No one can deny that, and I am sorry if we have not done a good job of acknowledging that daily, monthly and quarterly.

ClassicMODUL is great. The variety of extrusions and accessories are unmatched. Why do you not promote the variety more in your Classic Exhibits designs and broadcasts?

Answer — At first I thought this comment may have come from Tom Jones, who manages our ClassicMODUL division. 😉 But it didn’t. I spent a lot of time thinking about this. In looking through past Design Mondays and other e-broadcasts that the Classic Exhibits division has sent over the past several months, it is clear that while we use a variety of extrusions and accessories in our broadcasts, we do not always “highlight” them. Recently, we have been promoting the TSP profiles which hold Silicone Edge Graphics, but we do need to do a better job of describing the extrusions in particular designs so that you gain a deeper and better sense of what is available from Classic and ClassicMODUL. Great suggestion. Thanks!

In conclusion, we have work to do and some issues to resolve. Thank you for your feedback, and we sincerely appreciate your constructive criticism.

And thank you for the many, many kudos we received as well in the survey (which we elected not to share). I am not going to lie, hearing that “Classic Rocks!,” that the “Customer Service Team is Wonderful” and that you appreciate coming to work each day knowing that you get to “Work with friends,” makes me not just happy, but exceptionally proud of our team.

Thanks again!

–Kevin Carty

Word on the Street — September 20 thru September 24

September 26th, 2010 COMMENTS
Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Survey Results and Responses — Part 1 of 2

Our thanks to everyone who participated in the recent Classic Exhibits survey. Your feedback is greatly appreciated. I know surveys can be a nuisance, but the data and the comments you shared will not fall on deaf ears. Much to the contrary. Like surveys of the past, we use this information to keep evolving as a company. So again, thanks!

I’ll share many of your questions and comments over the next two weeks where I’ll answer and/or describe how we plan to address them.

In no particular order . . .

Can I work with one particular Project Manager who gets to know me and how I work as opposed to going through “Projects” and getting  a different person each time?

Answer – Most certainly! It’s always your choice. If you would rather work with one dedicated Project Manager, please let us know, and we will make sure that person handles all your quotes and orders. Really the only potential pitfall is if that PM is overloaded, it may take him or her a bit longer to get back to you. But if that is the case, you can always use someone else for that particular project.

With so much aluminum extrusion out there these days, I would like to see designs that get away from “highlighting” the extrusion so much. I don’t want it to go away, but I would like to minimize how much is actually seen.

Answer – We have heard this from several distributors and have started to readdress many existing designs and transform them into SEGUE kits. SEGUE kits use MODUL TSP profiles that utilize Silicon Edge Graphics (SEG). This offers the best of both worlds — Hybrid Design with less exposed metal. Please do a search in the Visionary Designs gallery for SEGUE kits to see the full assortment.

Training Boot Camp at Classic! I would like to see this happen at the Classic facility. Two days of intensive training.

Answer – Great idea! We do this “one-on-one” or in small groups currently which is effective, but I agree that a larger group provides a different and much needed group learning dynamic. It also ensures you face-to-face time with the Classic team. We will schedule this in 2011.

Personally, I would rather know that you are very busy with quotes and designs and know that it will take longer than normal to get something from Design or Project Management. If it is going to take 5 days, then I would rather know that. Whether I like it or not. But sometimes I am told that I can have something in “standard” time only to have it show up a day or two late.

Answer – To be frank, most of the blame falls directly on Senior Management. We set a very high level of expectation when we meet with Distributors. And at the end of the day, especially in the busy season, I think we set our PM’s up for failure. For example, currently we are slammed with business — Quotes, Designs, Orders, etc. and on some days it is just not possible for a PM or a designer to hold the line when it comes to turnaround times.

Both PM’s and Designers have echoed your comment, especially during the busy season. We will try to better set the proper expectation both internally and externally. After all, we would much rather that you are pleasantly surprised by an early delivery than disappointed by a delay.

Classic needs a better process for allowing Distributors and Designers the ability to access DXF’s and other design files. While you do have an FTP site, the bulk of what is in Exhibit Design Search is not available there.

Answer – While I can’t promise a “quick” fix, I will say that there were several comments regarding this topic. Many of you even said that you didn’t wanted to burden our Design Dept. with routine requests, and with proper access to the files, your in-house design team could do much of the designing especially for kits.

This will be a longer process to bring up to date and fix, but we will meet about how to best address this challenge.

I wish I could opt-out of certain galleries on my Exhibit Design Search site.

Answer – Actually you can (within reason). Please contact Mel when you have time and he can explain the procedure.

Next week, I’ll respond to more questions and comments and review many of the statistical results from the survey.

Be well and have a wonderful week.

–Kevin Carty