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Posts Tagged ‘Portable Modular Exhibits’

8th Annual EXHIBITOR Magazine Portable Modular Awards

February 16th, 2021 COMMENTS

For 10 years, Classic Exhibits has been an enthusiastic supporter of EXHIBITOR Magazine’s Portable Modular Awards. This year is the 8th Annual PMA.

You may be wondering how Classic could be a supporter for ten years if the awards are only eight years old. 

For several years, Classic, along with several other portable/modular manufacturers, lobbied EXHIBITOR for an award program that recognized our segment. EXHIBITOR already had multiple design awards but none that recognized portable modular design. EXHIBITOR was receptive to the idea, if we could drum up enough sponsorship support for the award program. That took some time and some convincing, but eventually we twisted enough arms. And in fairness to EXHIBITOR, they lost money on the first PMA but kept the program going. Including this year when sponsorship was undoubtedly challenging. 

We encourage you to checkout all 40 finalists and vote for the People’s Choice Award. Did we mention that we won the People’s Choice Award last year?

EXHIBITOR Portable Modular Awards

2017 EXHIBITOR Portable Modular Awards | Finalists

December 9th, 2016 COMMENTS

Exhibitor Portable Modular Awards

It’s that time of year. The 2017 Portable Modular Award Finalists were released, along with the People’s Choice Voting page. From its inception four years ago, Classic Exhibits has been a huge supporter because we believe that portable and modular exhibits deserve creative recognition. And each year, the competition gets better, with spectacular designs from some of the best suppliers and exhibit houses in our industry.

This year, Classic Exhibits has six finalists, our most ever. You may recall that Classic has won a PMA award the past two years and has had multiple finalists each year.

Exhibitor Portable Modular AwardsThis year we have finalists in the following categories:

  • Best Use of Graphics category for System, Design, and Fabrication
  • Best Island Less than 600 sq. foot category for System, Design and Fabrication
  • Best Island 600-1,000 sq. foot category for System and Fabrication
  • Best Inline category for System, Design, and Fabrication
  • Best Rental category for both System and Fabrication

We STRONGLY encourage you to visit the People’s Choice Voting page and vote for your favorite(s). You can cast one vote per day for the next three months. So, bookmark the page and vote often. We will. 😉

Also, we would enjoy hearing your comments about our banner ad on the People’s Choice page. We’re a reluctant advertiser as you know, but supporting the PMA takes precedence. The ad isn’t your typical exhibit manufacturer message. But, then again, we aren’t a typical exhibit manufacturer.

p.s. A BIG THANKS to Katina Rigall, our Creative Director, for pulling together Classic’s PMA entries.

–Mel White


Word on the Street — October 26th thru October 30th

October 30th, 2009 1 COMMENT

Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Variety is the Spice of Life

How many times have we heard that? For me, it is something I truly believe — both in business and in my personal life.

Earlier today, I watched a great online seminar by Malcolm Gladwell who, as many of you know, is someone I admire greatly. In this video, Malcolm speaks about Howard Moskowitz, the man who revolutionized the way the food industry looks at and delivers its products to consumers. And I mean revolutionized!

Take some time over the weekend or at lunch and watch this video:

His philosophy boils down to two main points — which Malcolm Gladwell highlights:

  1. The mind knows NOT what the tongue wants
  2. In embracing the diversity of human beings, you will find the path to happiness

How does this relate to the trade show industry? Well, it’s no stretch to apply it to our world.

For years, the guiding principle of Custom Builders has been to focus on projects that keep their saws turning. End users have been conditioned to think that when they need an exhibit of a certain size and a certain capability, then they call their Custom Exhibit Builder.

When the same customer finds themselves in need of a smaller, more “portable”  or “modular” exhibit, then they call their Portable/Modular Exhibit distributor.  

I would suggest that both of these transactions happen because “that’s just the way it’s been done historically.”  However, if you were the owner of that Custom Exhibit Builder business, what would you say if that customer told you they spend $500k – $1 million per year on their Portable/Modular/Hybrid Exhibit program? Do you say, “Sorry, I’m in the custom exhibit business . . .  not I’m in the exhibit business.”

The idea of Horizontal Segmentation in business is so critical, yet often ignored. I am not saying it is ignored intentionally. But too often, no one recognizes it until there is an emergency. For many of us, the economic downturn has been that emergency. 

Whether you build Large Custom Exhibits, Portable/Modular/Hybrid Exhibits, or P.O.P Displays, your client may have a need for all three. Why not offer them Plain Sauce, Spicy Sauce, and Extra Chunky Sauce? Because what we know from Howard Moskowitz’s research is that 1/3 of consumers love Extra Chunky sauce, but unless you have it to offer, you will never know that.

Have a safe and restful Halloween weekend.

Be Well!

–Kevin Carty