What You Should Know about Trade Show Booth Selection
- Trade show exhibit booth space is assigned based on booth size and show seniority
- Location is only one factor in selecting an ideal exhibit booth space
- Keep some distance between you and your competitors
- Restrictions on height can vary by show and by country
In general, trade show booth spaces are assigned based on an exhibitor’s past participation in the show (seniority). Exhibitors who attended in the past are contacted first and allowed to select their space. New exhibitors are contacted later.
You can usually draw a triangle from the entrance of the show hall to determine where the highest demand spaces will be; however, there are always other spaces with good visibility and high traffic depending on the show hall. For new exhibitors with a sharp eye, prime spaces may be available later in the selection process. It is not uncommon for exhibitors to cancel their reservation, sometimes months and even weeks before the show. Show organizers are happy to move you into a more favorable location if they know you are willing to relocate.
It’s Not Just Location