Trade Show TalesBlog

Say What?

Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.

And yet, every week we’re designing, building, or fulfilling a traditional retail order. Much of it is custom, which shouldn’t surprise you. We are an ideal source for custom retail fixtures since we excel in engineered aluminum extrusion and wood fabrication. We love these jobs because they fall into two camps:  1. Pure custom, which is both challenging and rewarding, and 2. Lots and lots of straight or curved extrusion cut to specific lengths.

Lately, there’s been an addition to the mix as retailers have “discovered” backlit fabric graphics. Silicone Edge Graphics with SuperNova LED lights are all the rage, which makes sense. Shipping large print graphics is expensive. Too often, they arrive damaged or the hardware is cumbersome to assemble and then gets tossed after one season. Aluminum SEG frames, fabric graphics, and LED lighting solves most of those challenges, if installed correctly the first time.

Did I mention tablet stands for iPads and Surface 2? No surprise. Those are very popular as well.

Show Me

Now that’s the attitude we’ve come to expect from our distributors. There’s now a Retail Display Gallery on the Classic Exhibits website that shows samples of retail projects. Sadly, we don’t get to see everything, especially if the job calls for cut extrusion. And, frankly, some clients are reluctant to share images for competitive reasons. We assume the final product is stunning since we don’t always see it unless the distributor sends us photos.

Click here for the Retail Displays Gallery. Or you can find the links in the Exhibits or Resources menu. Or in the footer on the Classic Exhibits website.

Have a wonderful and safe Memorial Day weekend!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Tags: Classic Exhibits, ClassicMODUL, displays, exhibits, retail displays

This entry was posted on Friday, May 23rd, 2014 at 12:40 pm and is filed under Kevin Carty, Word on the Street. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.