Trade Show TalesBlog

The Truth about Trade Show Marketing

December 13th, 2021 COMMENTS

You’re the Expert They Need

Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses. 

So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folks who are eager for information and successIn addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos. 

Professional Trade Show Tips

Start by tapping into Trade Show Tips in Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing. 

Trade Show Tips is available on all versions of EDS: Classic’s, unbranded, and branded.

Trade Show and Event Tips
Trade Show and Event Tips
Trade Show and Event Tips

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