Trade Show TalesBlog

What Does “Sustainable” Mean When Designing a Green Trade Show Exhibit?

July 15th, 2021 COMMENTS
Green Trade Show Display

If you are reading this article, then you’re already an excellent candidate for a sustainable trade show or exhibition exhibit. You may be personally committed to green materials, or your company may have an eco-friendly mission. Either way, it’s a positive choice. In this post, we’ll explore what sustainable means when it comes to designing, building, and shipping a “green display.”

Trade shows have historically not been eco-friendly. Whether it’s the “build and burn” philosophy in some parts of the world where exhibits are abandoned after one use or the tremendous waste created before, during, and after a show. Fortunately, about 15 years ago, show organizers, general contractors, and builders took a (somewhat) more enlightened approach, and there’s hope that trade shows will be even more eco-friendly post-pandemic.

You Can Make a Difference

As an exhibitor, you can make a difference, and that difference doesn’t have to cost more or compromise your design or marketing goals. Green materials such as Eco-board, ReCo, and FSC wood products are smart choices that are comparable to non-sustainable materials. However, none of that matters if you can’t get the design and the features you need in your exhibit. Thankfully, since 2007, Classic Exhibits has been designing modern Eco-Systems Displays for their clients ranging from islands to inlines and counters to charging tables. There are really no limitations.

So What Makes an Eco-Systems Exhibit Green?

Every Eco-Systems Exhibit starts with sustainable materials. These include:

  • Aluminum Extrusions: 70% recycled content and aluminum is endlessly recyclable.
  • Forest Stewardship Council Wood Products: Certified grown and harvested sustainably.
  • Laminates:  Greenguard Certified.
  • Adhesives:  Water-based, low or VOC free (Volatile Organic Compounds).
  • Eco-Board: Biodegradable polystyrene.
  • ReCo Board:  100% recycled plastics.
  • Eco-Glass: 100% post-industrial recycled acrylic or plexi-glass. 
  • Fabric Graphics: 100% post-consumer material including dye-sub SEG backlit graphics.
  • LED Lights: Lightboxes, accent lights, stem lights, and downlighting.
  • Shipping Cases made from recycled plastics and 100% recyclable when no longer needed. All wood crates are made using FSC Wood.
  • Reusable Packing Materials Made from Recycled Foam

In addition, Eco-Systems exhibits are manufactured in Portland, OR at a sustainably managed facility.

Eco-Systems Sustainable Exhibits from Classic Exhibits

OK, But Will It Look Green?

Do you mean funky, crunchy, or recycled looking? It can but most exhibitors want a sustainable exhibit with a contemporary look and feel. In other words, no one knows it’s “green” unless you tell them. That applies to 10 ft, 20 ft., islands, and accessories. Here are some examples from the 300+ kits in the Classic Exhibits galleries.

Islands

  • ECO-4022:  This modular design, with 10 ft. and 20 ft. inline options, has bright LED Lightboxes, reception counters with locking storage, and even a spacious interior conference room
  • ECO-4055: An elegant island with product shelving and showcases, this design comes with curved headers and a monitor option.
  • ECO-4094:  This open design with seating and a reception counter is cost-effective with as a purchase or a rental.

Inlines

  • ECO-1071: Modular and customizable, the ECON-1071 makes it easy to demonstrate products or services on the show floor with casual seating, counters, and rotating tablet displays.
  • ECO-2060: Big, bold graphics make this an enticing exhibit. There’s even a full-size closet for product samples, coats, purses, and briefcases.
  • ECO-2113: The perfect balance between backlit graphics and extensive shelving. The curved display counters put your products front and center on the aisle.

How Much Customization is Available?

In short, we’ll build whatever you want. The online galleries are idea generators where you can see what’s possible and mix and match designs to fulfill your specific marketing needs. For example, we have clients in the natural foods industry. Most want a bright and colorful exhibit with extensive shelving and storage, plus convenient counters for sampling. They also need a reconfigurable sustainable exhibit since their shows vary from local tastings when a 10 ft. booth is ideal to an industry show in Las Vegas, Anaheim, or Boston where only an island will do to handle the crowds, meetings, and press conferences.

When it comes to a eco-friendly display, there’s no reason to limit your vision. The materials are comparable in price to non-green materials and have the same construction flexibility.

Eco Friendly Trade Show Exhibit

Is There an Ultimate Sustainable Option?

There is. Custom Rental Exhibits are quickly becoming the greenest of green choices for exhibitors who want to make a difference. Many rental exhibits are built with the same materials previously mentioned, come in a variety of sizes and designs, and can be customized for any exhibitor — even from show to show. Rentals give exhibitors the ultimate flexibility to change their messaging without the hassle of ownership.

An eco-friendly rental from Classic Exhibits looks identical to a purchased exhibit. Just imagine your beautiful island display with large LED lightboxes, big overhead signs, conference and meeting rooms, and workstations at a price 40% less than a comparable purchased display.

Because rentals are used again and again, as long as the components are functional and attractive, they are more sustainable for the exhibitor and the builder. Plus, at Classic Exhibits, when components can no longer be used, we recycle them – the wood, aluminum, and plastic. That may not always happen when an exhibitor decides to dispose of their purchased display.

To view all of the rental designs, click on Rentals or Exhibit Design Search. Or start a conversation with an Classic Exhibits professional about designing a one-of-a-kind custom rental display.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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