Trade Show TalesBlog

Up Your Game Newsletter ~ October 2019

October 18th, 2019 COMMENTS

Now for Something Completely Different

Those with a few grey hairs will recognize this line from Monty Python as the abrupt, often nonsensical transition from one skit to another. In this month’s newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.

We think you’ll enjoy how cleverly they market their exhibit companies. Are you promoting your company in creative ways? Please let us know.  

(2) Empire Display Solutions Videos

At Classic Exhibits, we rarely see show photos, let alone videos of the exhibits we design and build. However, Matthew Houck of Empire Display Solutions shared two professionally edited videos from Natural Products East.

The videographer is James Morano, and Matt and Aniyah Haynes narrate. Jeff Garrett and Alex Lebedev were the PMs and Kim DiStefano the Designer.

Both show how our collaboration with Empire Display Solutions resulted in two amazing custom exhibits.

See the YouTube previews below or click on these links: Threshold (20 x 30) and PICNIK Austin (10 x 10).

Tradeshow Guy Blog Posts

One of the best bloggers in the trade show industry is Tim Patterson, aka The Tradeshow Guy. He posts, on average, about three blogs a week, including his weekly Monday Morning Coffee video and podcast. His trade show marketing advice is consistently practical, personal, and fun to read.

I’ve learned a lot from Tim over the years and often give his books to new Classic employees as an introduction to the industry. Although we don’t agree on everything, like whether “trade show” should be one or two words, we do agree that trade show marketing is a craft learned from skilled professionals. Below are some recent blog posts.

USA Exhibits and Gear – Jim Munro

This has nothing to do with trade shows, but a lot to do with marketing, creativity, and humor. Jim Munro owns USA Exhibits and Gear in Fresno, CA. Recently, he posted the following in LinkedIn about his dad.

In Jim’s words… “I wanted to share this piece of family history from the early 1960’s. My dad was a California auto dealer who specialized in sourcing and selling specialty, hi-performance cars that were popular during this period. The following is a clip from our local newspaper, The Fresno Bee, in 1963.

I know there are some Gearheads out there that will appreciate the creative descriptions. Yes, he was quite a character!”

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