There’s a Time for Subtle Suggestions… But Not Today
For years, Classic Distributors would grumble about ordering rental furniture for clients, like sofas, chairs, and conference tables. You hated it. And for good reason. Your client would give you a link to the General Show Contractor (GSC) page with the show rental furniture options, which included the price. You handled it and charged the client a processing fee, typically 20 or 30 percent. Which is more than fair.
Except not to the client, who feels filling out a form should be cheap, or in many cases free. The fee introduces a financial “rub” between you and your client over an insignificant (but important) transaction.
About 60% of all exhibitors rent furniture, and according to my EAC sources that percentage keeps increasing, whether islands or inlines. So how do you take care of your client without the financial “rub”?
It’s Easy
You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.
Recently, we made it even easier. You simply call CORT and tell them you are a Classic Distributor. Repeat.. Tell them you are a Classic Exhibits Distributor. They will give you the special Classic wholesale prices. Each region has an Account Manager, but the 855-663-2678 will get you to CORT’s Customer Service Department.
Even Better
CORT recently added over 100 new products to their EDS galleries — more conference tables, chairs, sofas, accessories. It’s impressive. And all include retail prices and predictable margins.
Now’s the time to eliminate that financial rub between you and your client on furniture rentals. Use the EDS CORT Galleries and FINALLY make predictable margins on those sales. You are already doing the work. You might as well get paid for it. And your client will be delighted with the service.
Have questions? Give me a call or contact your local CORT Strategic Account Manager. There are six across the United States.
- John Peck, Northwest, john.peck@cort.com
- Jill Jensen, Southwest, jill.jensen@cort.com
- Adrienne Fitzgerald, North Central, adrienne.fitzgerald@cort.com
- Derek Argo, South Central, derek.argo@cort.com
- Sarah Mainhart, Northeast, sarah.mainhart@cort.com
- Sean Colvin, Southeast, sean.colvin@cort.com
–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
Tags: Classic Exhibits, CORT Rental Furniture, rentals, Trade Show Exhibits