Comments on: Don’t Pity the Pop Up Display https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/ Click to browse our trade show blog, with trade show ideas, tips and inspiration from the industry pros! Wed, 04 Feb 2015 15:32:14 +0000 hourly 1 https://wordpress.org/?v=5.2.3 By: Amy https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5635 Fri, 09 Sep 2011 17:53:35 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5635 This made me laugh out loud – hilarious post!

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By: DeWayne https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5623 Wed, 07 Sep 2011 21:41:11 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5623 This post is hilarious, keep up the good work.

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By: mel https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5591 Thu, 01 Sep 2011 17:01:57 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5591 Chris — I should not have read your post while drinking a pop. There’s now Diet Coke all over my keyboard . . . McFly! Hilarious.

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By: Chris Griffin https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5590 Thu, 01 Sep 2011 16:44:09 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5590 Might add two more, Mel, just to round up to a nice even 10…

THE WICKED STEPCHILD: This is the popup that has been passed around from division to division, has had so many field reps that have been told to handle the setup and repack themselves that, like the brakes of a car that wear out too fast with multiple drivers (can’t you hear the metal-to-metal squealing now?), this unit has multiple “issues” that you’ve described above, not just one. It’s been so so overused, that it’s been orphaned…and no division will take “ownership” of the upkeep of it any more.

THE MCFLY: We still see that occasional exhibitor out there that has traveled back in time, whereby the velcro attached roll-on header is accompanied by (4) 20″x30″ evenly-spaced detachable graphics (usually copy panels) and a literature shelf. The McFly is in decent shape…the hardware is just fine. However, its the design that has “worn out”, yet the exhibitor feels that if they somehow lay these graphics perfectly flat, with an anal-retentive eye to spacing these sticky graphics, somehow it will still communicate an image of professional, capable and worthy of your business, to Mr. and Mrs. Attendee.

Call Vice Principal Strickland, Biff. This exhibitor needs detention.

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By: Jaime https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5579 Wed, 31 Aug 2011 18:19:00 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5579 Here is a good one. When I was selling actually one of the best Pop-Up displays in the market place, one of my clients (Financial industry) took the fabric case cover and used it for carpeting the booth 10 x 10 area. Classic, nothing seems to amaze me any more.

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By: mel https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5564 Tue, 30 Aug 2011 20:52:14 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5564 Don’t get me started on the abuse of detachable graphics. It’s possible for them to look tolerable, but not on copy paper printed on a $49 inkjet printer.

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By: Dennis https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5555 Mon, 29 Aug 2011 19:09:54 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5555 Hi Mel,

Funny article. I enjoyed reading it. You forgot my favorite, “The Short Pants with Black Socks pulled up to the knees while wearing sandals” Pop Up. This is when a company uses the Pop Up with all fabric panels and places random detachable graphics on it instead of taking advantage of the beautiful full mural graphic capability. The old saying, “Penny saved, Pound foolish” comes to mind.

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By: Janice Breuer https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5554 Mon, 29 Aug 2011 17:24:10 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5554 This is a great list, Mel, and #7 is the BEST! I can just see it now – like putting on your jacket inside-out. At my last company a few years back, we had a fleet of pop-ups. We treated them with some respect and they served us well for a long time. No matter what type or size display you are sending to a show, it deserves the time and attention of inspecting, repairing or replacing between shows. Anything less just comes off looking like you were unwilling to put forth the required effort.

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By: Bill Miller https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5553 Mon, 29 Aug 2011 16:48:29 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5553 Great article. I’ve seen every one of these booths at the shows I attend as well, with the exception of the Creatively Confused – but I will keep my eyes out in order to complete the set. The flapper and the muscle shirt are by FAR the biggest culprits in my experience.

It’s almost like the people don’t think anyone will notice (feel free to substitute “hope” and / or “don’t care if” for the word “think” as needed). More likely that people notice and just don’t say anything to the exhibitor about it as they don’t want to be rude, or they just want to get their hands on the squeeze toy or free pen – so they get through the show and THINK no one noticed. But what really happens is that the attendees make the mental note regarding that exhibitor that they don’t have attention to detail or pride in their work. Like it or not – the trade show exhibit is their first impression of the company, and if it is a mess, then they make the connection that the company itself is a mess.

And the funny part is, exhibitor will walk away saying – “I don’t know why I go to these things. I just don’t get any business from them.” A self-fulfilling prophecy as it turns out.

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By: Marlys Arnold https://classicexhibits.com/tradeshow-blog/2015/02/02/pity-the-poor-pop-up-display/#comment-5552 Mon, 29 Aug 2011 14:04:18 +0000 http://www.classicexhibits.com/tradeshow-blog/?p=5754#comment-5552 Well put, Mel! Guess what those exhibitors don’t realize is that their “Flapper,” “Hurler” or “Barn Door” is speaking far louder than whatever is on the remaining graphic panels. If they’re not willing to either maintain or replace their display, perhaps they should re-evaluate if there’s any reason to be exhibiting at all. A trade show is all about how you present yourself, and that certainly isn’t presenting a professional image!

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