Trade Show TalesBlog

Archive for October 24th, 2011

7 Mistakes Exhibitors Make

October 24th, 2011 COMMENTS

Are You (or Your Customers) Making These Mistakes?

Here’s the second in a series of three videos outlining the “7 Mistakes Exhibitors Make.” In Part 2, trade show consultant and author Marlys Arnold covers three mistakes exhibitors make regarding booth staff and how to avoid them. Click the image below to view this six minute video.

This is a hidden video, so if a friend forwarded this e-mail to you and you’d like to see the entire series, please go to: to request access to all three videos in the series. Feel free to invite your friends to watch by sending them to the signup page as well.

Video — Part 1:

This covers the first two mistakes exhibitors make . .  . before they even arrive at the show.

Video — Part 2:

This  covers the three mistakes exhibitors make regarding booth staff and how to avoid them.

Video — Part 3:

This covers the final two mistakes made in the booth and after the show.

Marlys Arnold

Since 1991, Marlys Arnold has helped hundreds of men, women, and students improve their personal or professional image, either in workshops or private consultations. “I believe that looking good directly relates to our attitudes about ourselves and our careers,” she said. Her goal is to help companies develop an authentic image by teaching individuals to look terrific and feel good about themselves. “It really doesn’t matter how good the outside looks, if you don’t like the inside, you’ll never be truly comfortable with yourself.”

Marlys is also the regional representative for the nationwide Dress Up Thursday campaign and has received certification in image education from the Conselle Institute of Image Management.