Trade Show TalesBlog

Silicone Edge Graphics (SEG) as Wall Murals and Displays

July 28th, 2011 COMMENTS

To Classic Exhibit and ClassicMODUL Distributors

We all know that floor space is limited in most of your showrooms. Yet, you need a way to show the clean, uncluttered look of Silicone Edge Graphics (SEG). Here’s a solution. Chances are you have wall space available, or you’ve finally decided to replace that motel art you bought at the State Fair back in 1983. Exhibits Northwest Portland, a division of Classic Exhibits Inc., faced the same dilemma. They were getting requests for SEG displays and frames, but only had a 1 ft x 1 ft frame to show how SEG slotted into the ClassicMODUL aluminum extrusion frame. Clients kind of understood the concept, but only vaguely.

So, they made two inexpensive investments. First, they purchased TSP 10 frames from ClassicMODUL and had SEG showroom graphics printed by Optima Graphics. Then they mounted these frames on the walls between their offices. They chose images familiar to their Northwest clients, i.e., scenic views of Oregon. See below.

Silicone Edge Graphics (SEG) Wall Murals

Next, they added a SEGUE Sunrise to their showroom. The Sunrise measures 7.5 ft and 7.5 ft, assembles without tools, and packs in a SEGUE Sunrise Trade Show Displayportable, roto-molded case. It allows clients to see how a large format silicone edge graphic maximizes the visual space by minimizing the visible extrusion. It gives them a starting point with SEG exhibits, whether they choose a SEGUE Sunrise or an island kit with extensive silicone edge graphics like the VK-5075.

At a minimum, we believe that every trade show distributor should have several wall mounted SEG murals. They will attract attention, have a functional purpose, and are an inexpensive and practical additional to your showroom.

Bottom line . . . Even though you cry whenever you glance at the portrait of “Baby Girl” in your lobby, even Baby Girl, the poodle who meant everything to you, would want you to move on with your life and replace the portrait with an SEG mural. Those flowers you place on her grave every month cost money!!! Time to sell a display.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

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