Trade Show TalesBlog

Word on the Street — December 13th thru December 17th

December 19th, 2010 3 COMMENTS
2011 Trade Show Predictions

Word on the Street by Kevin Carty

Are You Ready for the Most “Predictably Unpredictable” Two Weeks of the Year?

Anyone who has been in this business long enough knows what I mean. The final two to three weeks of the year are like playing Roulette. The odds aren’t good, but if you put enough chips on the table, you may hit a ginormous jackpot.

Activities outside of the office are always hectic during the holiday season:  planning and/or attending holiday parties, Christmas shopping, wrapping gifts, seeing the lights in your neighborhood, keeping your brother-in-law out of the liquor cabinet, etc. There’s so much to do and not enough time in the day.

At the office, you expect the opposite. That orders and quotes will slow down. It seems logical as folks are on vacation or getting ready for the holiday. This is very true, but not always.

Here’s what us trade show pros know. Starting around December 15, you wonder if this is going to be a quiet or busy year-end because there is never any middle ground!

Quoting activity in early December is a pretty good indicator, but not always. Many companies need to dump their budget before the end of the year (the “use it or loose” theory). At Classic, we often see quotes for multiple quantity units, or quotes from earlier in the year which need to be massaged in hopes of pulling the trigger before the year ends. Sometimes this indicates a very busy end of year . . . other times it ends up being a lot of wishful thinking by Marcom Managers.

Well, back to Wednesday the 15th 2010. The orders started heating up, and by Friday, we could tell the finally two weeks were going to be busy. Even better, the orders do not appear to be “budget dumping” expenditures. Rather, they are exhibits being purchased for January and spring shows. It’s something we haven’t seen for two years.

So, please keep them coming. 🙂 We will be working Monday through Thursday this week and next to fulfill your orders.

From the entire Classic Exhibits family, may your holidays be filled with joy, peace, and wonder. Thank you for making us part of your lives.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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3 Responses to “Word on the Street — December 13th thru December 17th”

  1. Speaking for brothers-in-law everywhere, we resent paragraph 2. Clause 5 (increased liquor cabinet security around the holidays ie. The Sherwood Clause).

    Other than that, I agree with your assessment 100%, Kevin. THANKS to you and the entire Classic team for all you do throughout the year for all of us foot soldiers in the field.

    Best wishes for a strong finish to us all!

    – Chris Griffin
    TRADE SHOW SUPPLY, INC.

  2. Reid Sherwood says:

    Chris – that hurts me. After the intervention, you promised it was a year long committment

  3. Great company- We will definitely be sharing your site with our visitors!

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