Trade Show TalesBlog

Archive for June 18th, 2010

Shooting from the Hip — 8.10 (Really Columbus?)

June 18th, 2010 COMMENTS

Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Really Columbus?

The week’s travels were challenging, but the meetings made up for any hassles. I can’t complain too much. A couple of canceled flights allowed me, on my 23rd wedding anniversary, to have dinner with my wife instead of my good pal, Kevin Carty. Vicki, thank you for the 23 years of adult child care you have provided. Remember, I am still the acorn waiting to become the giant oak.

I made a quick trip to “Hotlanta,” and I mean HOT. There is an interesting buzz in the air. Things are pretty dead now, but the fall looks to be rock solid. Both modular and custom distributors are saying the same thing — smaller modular exhibits are in demand. That’s great news for Classic’s Visionary Designs and Euro LT lines.

Some of you have read on other social media websites that I had to divorce my iPhone. I have come to grips with that. I have switched to Sprint and purchased the EVO to replace my iPhone. As a general rule, I like the phone. However, the battery life is worse than awful, and it performs much worse than promised. That brings me to this true story.

I was calling a Sprint store in Atlanta to make an appointment with the service dept to see what could be done to remedy the battery-life problem. I am talking to the sales associate and getting directions to the store. I asked if they are east or west of the Interstate. The sales associate replies in a rather condescending voice, “Sir, that is going to depend on whether you are coming from downtown or are headed downtown.” I couldn’t resist. I replied, “Really Columbus?”

Hope to see many of you at TS2 in Boston! Let us know if you need a free pass.

Talk to you next week  . . .

–Reid Sherwood