Trade Show TalesBlog

Shooting from the Hip — 3.10 (Feedback from Distributors)

May 14th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip

This week, I’m working from my home office and preparing for another trip on Sunday

The past few days have been interesting. Typically we begin to slow down dramatically in mid-May, but it isn’t slowing down like past years. I have had a dozen or so conversations with distributors who are saying, “Wow, we expected a crash in May, June, and July, but through the middle of May it is pretty decent.” I agree.

As you know, Classic has tried to provide attractive, cost-effective solutions over the past 18-20 months, including our Top 3 — Perfect 10, Magellan and Sacagawea. That approach has been very, very successful. But opportunities on projects larger than 20’ x 20’ have been scarce over the past 16 months, and we are pleased to see  those budgets coming back.

One of the ways we solicit feedback from our distributors is through a Feedback Email. I’m sure many of you have received this email from Mel White, VP of Marketing. We don’t send them for every order (that would be really, really annoying), but we do send about 30 or so every month. In general, the response is positive and if there are any negative comments, they are always constructive. We want you to know that we really appreciate your responses, but we also want you to know that you don’t have to wait for an email to give us feedback. Happy or sad, morose or suicidal, we want to hear from you. Well, maybe not suicidal. You’d probably be better off calling one of those 1-800 numbers instead.

Spring is finally in the air (even though 41 degrees and rain doesn’t feel like it) and that means it’s time to get the Parrothead gear out. I will be seeing Jimmy Buffett for the 43rd time next week while I travel the Midwest, so don’t be shocked if I am dressed funnier than normal.

Let’s work hard to make sure every day is better than the day before. Until next week . . .

–Reid Sherwood

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