Trade Show TalesBlog

Word on the Street — February 22nd thru February 26th

February 28th, 2010 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Sometimes Getting a Bloody Nose Can Be a Good Thing

Not literally of course, but every now and then we overlook the obvious, or we get too comfortable with the status quo.  When that happens, it’s how a company or an individual reacts that defines who they are or where the future leads. At least you hope so.

This week we were faced with a client frustrated with a feature (or absence of a feature) in Exhibit Design Search. And if you know Mel and me, you know we hold Exhibit Design Search near and dear to our hearts. Mel especially and rightfully so . . . it was his brain child and is his baby.

That being said, you can sort of put your armor up when someone critiques your baby right!?

But we would both agree, after taking the time to listen to this customer and their reasoning why they were frustrated with a recent experience.  It really opened our eyes to how we can improve EDS and make it an even better tool for distributors and for their customers. It’s not a major change, but it will be a time-consuming one.

Sorry I am being vague about the issue, but we plan to implement the changes immediately.  But I will say that it really highlights what can happen when you become ingrained in something. You become blinded to solutions that are obvious to others, especially others that are new to our side of the trade show business.

So, while you may never know the issue or the client, let me say this — this is one of those punches in the face you need every now and again. So thanks! 🙂

Click on the comment link and share your thoughts.

–Kevin Carty

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