Trade Show TalesBlog

A Humbling Lesson About 10 ft. Displays

July 23rd, 2014 COMMENTS

520-10X8-2Safety in Numbers

Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display. It’s easier to choose something you’ve seen on the show floor rather than a design that’s unfamiliar.

Too often, I’m disappointed when I walk the trade show floor and review the inlines. I see banner stands pretending not to be banner stands. I see weak, pixelated graphics on pop up displays. I see boring pillowcase frames with fuzzy 4-color graphics and cheap hybrid displays with gaping parts and pieces. Sadly, most arts and craft fair exhibits are more creative than the typical corporate inline display.

Now before you think I’m picking on low-cost displays, I’m not. A similar trend can be found in more expensive displays, where the quality is better but design still takes a backseat to predictability.

Taking Chances

So, why the reluctance to take chances? Is it because, as someone once told me, “No one ever got fired for buying a pop up.” That said, I’m going to take a chance, albeit one that’s a bit self-promotional. Below are displays from Exhibit Design Search that do not fall within the “safe zone.” I’d enjoy hearing your thoughts about these designs, understanding that none are below $8000. Some considerably more. These design sell, but not in the same numbers as Sacagawea, Magellan Miracle, or a VK-1321.

Put your customer glasses on, share your thoughts from a buyer’s perspective, and vote for your favorites. In this election, it’s OK to vote for more than one. 😉


Please share your comments. Thanks.

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or



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